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What Happens When A Brand’s Core Goes AWOL?
There are about as many definitions for the marketing term “brand” as there are brands. Some might define a brand as an experience, others might define a brand as a promise of perceived value. Still...
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AN UPDATE: What Happens When A Brand’s Core Goes AWOL
Do you remember the classic quote from Bill Gates – the one about customer service? “Your most unhappy customers are your greatest source of learning.” This mantra should live in the minds of anyone...
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What Too Many Brands Are Forgetting About Storytelling
If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can...
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Why Your Market Needs To Understand Your Value Proposition
What’s in it for me? That’s what you are thinking right now. Is there value in reading this whole blog post? More importantly, that is what your clients and prospects are thinking the whole time that...
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